How to Build a Brand Voice on Social Media
Published: 1 min read
A consistent brand voice makes every post recognizable. So how is that voice designed from scratch?
Brand voice is the personality felt in every written and visual expression of your brand.
A good brand voice is consistent: users recognize a post as yours even before seeing the logo.
Start defining your voice with three questions: who do you address, in what tone, and what would you never say?